Beyond Amazon Prime Day: 4 ways e-commerce has shaken up the retail industry over the past 5 years | #ESC_LLC #Retail #Retailers #AmazonPrime | Over the past five years, the annual online shopping event has become a symbol of how e-commerce is transforming customers’ habits, driving sales and reshaping the entire retail industry (CNBC). https://wp.me/p97JNV-1iA
Even before the e-commerce giant dreamed up the event, it was already a powerful force that’s pushed rivals to let go of a nearly singular focus on bricks-and-mortar and cater to consumers who want to go on a shopping spree from their couch.
Prime Day kicked off Tuesday. It’s spanning 48 hours and reaching additional countries than in past years. Analysts expect it will bring in a record $9.91 billion in sales globally this year, up 43% from a year earlier, according to eMarketer estimates.