How colleges use social media alerts during emergencies | #ESC_LLC #MassNotification #EmergencyManagement #Colleges | What colleges can do to ensure social media strategies are a core part of campus emergency notification system processes (universitybusiness) https://wp.me/p97JNV-1zx
Emergency notification systems that allow campus officials to post and share alerts on college social media channels—so people can like, quote and leave comments—expands a college’s audience during live incidents.
And having multiple active channels increases the likelihood people will read them. Students are usually glued to Twitter feeds while parents may check their Facebook accounts first. Yet mass notification systems tend to use emails and texts for quick communication. (read more)