White Castle Continues Its 100th Birthday Celebration by Announcing New Partnerships with PUMA, Funko and Other Well-Known Brands | #ESC_LLC #WhiteCastle #Retailers #Ohio | In honor of its 100th birthday this year, White Castle is ramping up its brand visibility with fun new merchandise made in partnership with other well-known and popular brands (news-herald). https://wp.me/p97JNV-1FY
It’s White Castle’s boldest step yet into co-branded activations that really dive into its history and culture
White Castle, a fast-food and retail pioneer, has long had its online shop, House of Crave, selling everything from socks and aprons to water bottles and beanies. And White Castle has partnered with the celebrated New York City design house TELFAR to create several expressions of its team member uniforms, including a special collection for its 100th birthday. But new collaborations with companies like PUMA, Funko, DGK and others are helping to bring the Home of the Original Slider® to life for Cravers in new and unique ways.
“Their products really tap into the essence of White Castle,” said Lynn Blashford, chief marketing officer at White Castle. “We’re such a one-a-kind American brand, and thanks to these new partnerships, our Cravers can engage with our brand in one-of-a-kind ways.” (read more)